Oxford, England — Aug. 2
Boom, Crash, Bang! These are the normal noises of a good online game. But must it always be like that? What if the same techniques of making progress, gaining points and earning badges of honor were applied to an educational environment?
That’s one of the challenges set by Oxford Learning Lab, a site for marketing training and education. Oxford Learning Lab aims to make it easy to share the learner’s progress on Facebook, LinkedIn or Twitter.
The badges of honor have names that can be easily recognized as marketing career steps, such as marketing executive, marketing manager or chief marketing officer.
However, is gamification more than just the latest buzzword, and can it aid the participant’s career? The simple answer is “yes.” We are now sharing achievements of all sort on the Internet, so why do not doing it with our learning progress, too?
People who like photography, art or cooking will often show and share their achievements with their online social circles. The same now applies to acquiring new knowledge and professional expertise. So for marketers just wanting to learn, companies wanting to train their teams, or chartered marketers looking for CPD points, this is a great resource to start with.
Source: Oxford Learning Lab