New York — March 21
Monster Worldwide Inc. has announced the availability of the Monster Career Ad Network, a new recruitment media product developed to aid employers in reaching not only the millions of active job seekers on Monster's network of career management sites but also the broader pool of passive candidates who are not actively looking for a job but are open to new opportunities that match their backgrounds and interests.
The first solution of its kind, the Career Ad Network merges Monster's expertise in careers, online media and marketing to enable the creation of targeted and creative job advertising campaigns.
To further help employers target optimal talent, Monster also is introducing an additional suite of recruitment media solutions to help employers increase visibility among qualified candidates.
As a supplemental opportunity for employers placing job postings with Monster, the Career Ad Network sources job postings automatically from Monster or MonsterTRAK, develops the postings into a creative ad that is then targeted toward appropriate candidates via strategic placements throughout the Web.
The campaigns target candidates where they spend time online, whether they are actively looking for a job or open to new opportunities if prompted by seeing relevant job postings outside of the traditional job search environment.
Career Ad Network's patent-pending engine targets the placement of these ads based on data gleaned from prior candidate job searches — conducted on Monster or MonsterTRAK — and the employer's particular sourcing needs.
Driven by a sophisticated set of algorithms, Career Ad Network is capable of dynamic targeting based on job title, occupational category and location.
“Career Ad Network effectively reaches some of the most desirable candidates from an employer's perspective — the millions of people who are not actively looking for a new job but would be open to exploring an opportunity if the right position presented itself,” said Mark Stoever, Monster Worldwide senior vice president and general manager of Internet advertising and fees. “From the candidate's perspective, instead of seeing generic banner ads, they are presented with specific job postings likely to be of interest to them.”
As one of the top online advertisers, Monster Worldwide is leveraging its online media expertise to power the Career Ad Network on behalf of its employer customers.
Ad space purchased on Web sites and online media networks by Monster Worldwide now can be used to highlight specific jobs likely to be of interest to candidates.
Career Ad Network also uses the Monster Worldwide network of sites — including Military.com, Tickle, Jobs.com and FastWeb.
The Monster Worldwide Network of sites is a top-20 Web destination, attracting about 20 million unique visitors per month.
To save employers time and work, the Career Ad Network does not require any additional media expertise or creative development.
Designed to work independently, the Career Ad Network sources information from job postings placed on Monster or MonsterTRAK, automatically formats the ads, modifies existing copy, incorporates an employer's logo and other key branding elements and creates a headline.
Once candidates click on the ad, they are taken directly to the job posting on Monster or MonsterTRAK.
Employers can track Career Ad Network value by detecting how many job views resulted from targeted ad placements and monitoring actions taken including: apply online, view all company jobs, save this job and send to a friend.
During its trial phase, Career Ad Network increased job page views for jobs posted on Monster Worldwide career sites by as much 45 percent.