Lexington, Ky. — Feb. 22
According to the 2012 ICF Global Coaching Study conducted by the International Coach Federation (ICF), increased awareness of the benefits of coaching and credible data on the return on investment /return on expectations from coaching were identified as the two biggest opportunities for professional coaching during the next year.
More than 36 percent said that increasing awareness of the benefits of coaching on individuals and corporations alike provides the profession with an opportunity for growth in the coming months.
Results also showed that 28 percent of coaches identified credible data for documenting return on expectation and return on investment from a professional coaching relationship as another opportunity for the profession in the months ahead.
As evidenced by winners of the ICF annual International Prism Award, case studies show positive ROI/ROE; purchasers and professional coaches, however, still perceive ambiguity regarding the ROE/ROI calculation for professional coaching.
This has led to misconceptions regarding the effectiveness of professional coaching and its proven impact on productivity, leadership development and organizational effectiveness, the study suggests.
Additional opportunities for the profession identified by coaches include improved general perception, increased demand of coaching services and positive media attention of the industry.
More than 12,000 coaches representing 117 countries throughout Africa, Asia, Australia, Europe, North America and South America participated in the study, commissioned by ICF and conducted independently by the International Survey Unit of PricewaterhouseCoopers.
Source: International Coach Federation