Senior corporate training professionals regard the variety of content, brevity of videos, clarity and simplicity of site design and overall interactivity as the most compelling factors in online, distributed, video-based business skills training, according to a survey of 107 senior U.K. learning and development professionals attending last November’s World Of Learning Conference and Exhibition (WOLCE) in Birmingham, U.K.
The study found that 59 percent of respondents rated business soft skills as “very important” with in-house training, video/ DVD purchases and e-learning the top three methods of training soft skills in the current business landscape. Of the participants, 51 percent of the respondents were from companies employing more than 1,000 employees, and 33 percent said they allocate up to 30 percent of their budget to digital learning solutions.
“Today’s professionals need to have strong interpersonal skills to succeed in the new digital economies,” said Sean Walsh, head of the DTV team, which provides video-based business skills training videos in the United Kingdom and is planning to expand its offerings to the United States soon. “These ‘soft skills’ are all about relating to people whether they are clients or colleagues, and vital to leading and inspiring a team.”